Businesses sink or swim

This is definitely a challenging time for many businesses. Although, all is not doom and gloom!

There are several unknown factors in what will happen with the economy in the United States. Many people do not know if they will have a job and businesses are trying to figure out how to keep their doors open.

Individuals wanting to start a business in this climate struggle with should I or shouldn't I? What will happen tomorrow?

Existing businesses have started to tighten the reins on spending, this is not necessarily ideal in certain aspects of your business.

We can never predict the future, try as we might. Businesses still need to continue prospering and new companies are needed so new technologies, products and services are made available.

Whether you are starting a business or have an existing one, here are a few things to keep in mind:

• Companies need to spend time doing research. Look into current industry trends and then determine what opportunities have the most potential to create long term success.
• Ask...what is needed right now? How can I fill that need for potential and existing clients?
  
• Check out existing companies who are NOT doing very well and DO well, where they fail.
• Customer service by actual live and breathing human beings will go far, the personal touch can always take you farther in cementing relationships with your clients.
• Keep your company in the news, PR is inexpensive and a great strategy for getting a message out to your demographic.
  
• Look at highly creative marketing during this time. What is going to appeal to your demographic? Remember the minute you stop marketing is the minute you can look at your business slowing down. If people don't know you exist, how can they find you?

See this as a time of opportunity, not as the END. It is really only the beginning, we are on the ground floor of a new era. Think BIG and think FUTURE, don't think in a microcosm.

Everything rebounds and so will business, so be on the forefront of success and keep growing! You can also contact Russakow, Ryan and Johnson to help you set up agreements, retain legal business advice, HR issues, etc... we are always happy to help out!